Helping brands build digital products for over fifteen years
I’ve spent the last fifteen years working across different areas of the digital industry, with the past eleven focused mainly on large-scale product design systems. Whether I’m making incremental improvements or shaping a major release, I take a thoughtful, evidence-led approach to getting products ready for delivery. I aim to create clear, effective and inclusive designs that reflect the brand and work well for the people who use them.
Specialist service areas
Full Design System build
I help organisations turn their design language into a scalable, accessible system that works across products and teams. I bring together the foundations, components, patterns, and guidance needed to make the system useful in practice — and support its implementation, adoption, and evolution over time.
Design system support
I provide ongoing support to help teams get the most from their design system day to day. From evolving components and patterns to solving design challenges and maintaining consistency, I can work alongside your team to keep the system useful, relevant, and aligned with the needs of your products.
Making systems agentic ready
I help prepare design systems for a more AI-driven future by making them easier for both people and agents to understand and use. This means restructuring tokens around clear intent, creating machine-readable component definitions, and building the JSON, Markdown, and documentation needed to make your system accessible to AI tools and workflows.
Re-brand system integration
A rebrand doesn't end with a new visual identity — your design system needs to evolve with it. I help translate new brand principles into the foundations, tokens, components, and patterns that power your digital products, creating a clear path from the new identity to a consistent, scalable system across your products and teams.
A love for painting and drawing led me into design on my art foundation course over twenty years ago. In recent years I have gone full circle back to painting, culminating in an MA at Central St Martins which I finished in 2022. You can see some of my work here.
